People decide fast on social media, and a brand can win or lose their attention in seconds. That’s the world Person Edge was built for. Today, we’re a team of full-fledged digital specialists, managing some of the biggest retainer brands, across every major platform, from strategy to content to full page management.
But we didn’t start out this way.
“The first people who believed in my vision helped shape it”
Back in 2013, Person Edge wasn’t a company yet. It was five distinct digital personalities, including me. Each with our own niche following, and a hunch that SMEs needed a smarter way to get noticed as the landscape shifted fast, from blogs to the new world of Meta platforms. We came together to tap into our different audiences, and that’s how Person Edge got officially incorporated. By pioneering what was then a brand-new space: influencer marketing.
Shirley (employee #1!) joined shortly after, and more than a decade on, she's still with us today as our Head of KOL & Influencer Marketing.
“Growth meant learning, adapting and evolving”
When I was diagnosed with cancer in 2014 and we had to downsize, Shirley stayed on to help keep the business alive. It paid off in 2015, when we landed our breakthrough client, Digi, and their trust changed everything.
We evolved from a niche influencer marketing firm into a full social media strategy and management powerhouse - and growth kept compounding from there. As a result, our headcount climbed steadily, and we’re now a full team of strategists, creatives, video makers and analysts with capabilities across all channels of social media.
“You'll know you've built something meaningful when it can thrive without you”
When I faced a second cancer diagnosis in 2024, it was the robust structure and collective strength of the team that carried us through. Person Edge didn’t just sustain operations. We kept expanding to support our growing portfolio. Today, we proudly manage major retainer brands including AIA, TNB, CIT, Lazada, Samsung and more!
Watching the company not just hold steady but keep growing without me at the centre of it was one of the proudest moments of my career. My most difficult moment also gave me more clarity when it came to the company.
“Success means something different to me today”
Winning attention in seconds isn’t a one-time thing. It has to happen again and again, campaign after campaign, which is only possible with people who show up and perform every time.
Through years of growth, we’re now a collective of exceptionally talented individuals producing award-winning work. And as we look ahead, we remain dedicated to be a social-first creative agency, still evolving the way we always have.
That’s the story behind who we are, and it’s still being written. Whether you’re looking for a creative partner or simply believe great work starts with great people, we’d love for you to be part of the next chapter – and to say ‘hello’ to us at hello@personedge.com
